E-Commerce To Reach Nearly $300 Billion in U.S. by 2015 [STATS]
E-commerce now makes up 8% of total retail sales. Increased Internet connectivity via devices like smartphones, tablets and game consoles will will drive growth.
After a healthy 12.6% increase to $176.2 billion in 2010, U.S. online retail sales are expected to reach $278.9 billion in 2015.
E-commerce growth in 2010 was driven primarily by existing online shoppers who increased their online spending in traditional categories like books and media, and also began to purchase in less popular categories like furniture and home appliances. Thirty percent of growth was attributed to the 5.5 million consumers who shopped online for the first time in 2010.
In Europe, online sales grew by 18% in 2010 compared to 2009, and they are expected to grow 13% in 2011, Forrester stated in a separate report. The number of online buyers in Europe is expected to grow from 157 million to 205 million by 2015; total sales are forecast to reach 133.6 billion euros.