If You Didn’t Blog It, It Didn’t Happen
Twitter, Transience, Time, And Tempo
Clive Thompson’s newest Wired piece argues that the flow of short-form messages as we see on Twitter and Facebook is encouraging longer meditations in other media. I’ve been thinking about this phenomenon for a while in terms of the impact that it has on me and other bloggers, with the simple premise that I’d like to be writing the content that everyone links to in those media, instead of merely passing around links to other people’s work.
“I save the little stuff for Twitter and blog only when I have something big to say,” as blogger Anil Dash put it. It turns out readers prefer this: One survey found that the most popular blog posts today are the longest ones, 1,600 words on average.
Now, while I’d like to self-servingly pretend that everything I say here is “big” in the sense of being important, really what I meant is that some ideas are just bigger than 140 characters. In fact, most good ideas are. More importantly, our ideas often need to gain traction and meaning over time. Blog posts often age into something more substantial than they are at their conception, through the weight of time and perspective and response.
Felix Salmon touches on this point well in his recent post about the evanescence of Twitter debates. In the particular case he cites, Twitter is the medium that hosted important disclosures that could be material to a case that a current Supreme Court justice has said could impact a future ruling on free speech.
This means that, in an upcoming court case with the highest possible stakes for self-expression in our country, we may be relying on content that will soon be unretrievable by design. (That linked page shows that Twitter will only let you retrieve your last 3200 tweets.) If Kevin Poulsen decides to write 3000 more tweets between now and the time this theoretical case hits the Supreme Court, then we’re relying on the (admittedly likely) chance that Twitter, Inc. makes an exception to its policy in order to provide this evidence.
If You See Something, Say Something
Here’s the important thing: The only reason I was able to synthesize those few perspectives is because they were blogged. Certainly, Twitter helped bring those ideas to my attention, and Facebook or any other stream-based service could have played that role as well. But because these points were raised by people I don’t always read immediately, the persistence and permanence of their words, as uniquely provided by blogging, is what made it possible for a pattern to emerge.
The Perils of a Low Stress Environment
So, if most tweets are too ephemeral to reach their full potential as ideas, what do we do about it? Well, obviously, one big step would be to simply make sure to blog any idea that’s worth preserving. It’s perfectly fine to tweet about trivialities — I do it all the time! But if you’re tweeting about your work, your passion, or something meaningful to you, you owe it to your ideas to actually preserve them somewhere more persistent.