How Space Jam’s Website Went Viral. Space Jam’s 1996 Website, That Is.
A couple of days ago Reddit user Jeff Ubelhor was talking to his friends about something or other and Space Jam, the movie starring Bugs Bunny and Michael Jordan, came up (he swears they weren’t stoned). They checked on the website and realized that it hadn’t been touched since 1996. “From there I decided to post it on Reddit,” says Ubelhor “Because I thought it was hilarious, not only the design, but just how different Internet marketing was 14 years ago.”
The rest is Internet meme history. On December 29th, artist, professor and FAT Labs member Steve Lambert was given a link to the site by a student in his Hacking 101 class, posted it to the FAT Labs email list and tweeted it out as “The original Warner Brothers “Space Jam” movie website has been left untouched since 1996,“ his one time student, Buzzfeed founder and most viral human alive Jonah Peretti retweeted it, without giving him credit.
Since Peretti and Lambert’s tweets, the bit.ly link has received over 57K total clicks, over 40K in one day. And that is just clicks on the link Peretti tweeted out which are nowhere near the traffic the site probably got all in all. Peretti estimates that the Space Jam site could easily have garnered around 500K views since hitting the front page of Reddit shortly after midnight on Wednesday morning, and gleaning from my web editorial experience I’m pretty sure that number is in the right ballpark. I’ve reached out to Warner Bros for the exact traffic stats.
In 2010, computers are faster, monitors are thinner, social networking has exploded and we are now browsing the web on our mobile phones, among other things. But we’re all still staring at this silly looking website from 1996.